Content Is King?
That’s all you hear. Gotta have GREAT content on your web site. That’s how you get the big bucks. Okay, but did you ever stop to think why this is true, if indeed it is true? Just doing something because somebody tells you to is like letting a blind man lead you through the desert. You may eventually get home but it’s going to take you a very long time.
Content is actually a double edged sword, both edges very good.
The first edge has to do with the way search engines behave. Search engines are funny beasts. They love content. The more the better. Why? Because it’s part of how they go about deciding how popular your site is. The more content your site has, the higher up the rankings you’ll go, though granted you’re not going to shoot to number one overnight. But just throwing up a web site with lots of content isn’t the answer. You want to do this in a way that is going to get you the most bang for your buck. That is going to require you to add content to your site almost on a daily basis. So if you have 100 articles ready to go up on your site, it may be a better idea to put 50 up the first day and then add one every day after that for the next 50 days. This way, every time the search engine spiders come to your site they will see that it has been updated with new content. And as you are in the process of putting up those additional 50 articles, one day at a time, you should be in the process of writing new articles to put up after those 50 are done. Within 6 months to a year you will start to see traffic to your site like you never dreamed of as long as your content is relavent and you have optimized your web site keywords for the search engines.
Yeah, search engines blasting your site up the rankings is great, but now comes the second edge of the sword. People who go to your site, thanks to your rise in the rankings, will see all this great content going up day after day and will eagerly await for the next day’s installment. You will slowly build up some regular visitors. These people, after a while, will be more inclined to trust you when you tell them about the latest great program on the Internet. After all, you’ve given them all this great content for free. Imagine how great the stuff they have to pay for is going to be.
There is no doubt about it. Content is king. Without it, your site might as well not exist. If people go to it and all they see are a bunch of ads that scream “give me money” they are going to run away faster than a groom in a shotgun wedding.
Fill your site up with good relevant content to your niche and you will reap the benefits of your work for years to come.
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johncc @ May 22, 2008